Next, we made a plan for which audiences we would test. Using our tried-and-true research strategy, we transform our buying personas into fully, fleshed out audiences.
We begin by creating our base audience, with demographics that applied to ALL the personas we made - AKA female nurse practitioners interested in health & wellness. Then we use the Facebook audience builder and audience insights to discover the most relevant interests for targeting. The final step is audience construction, where we use all of our research to easily create a clear picture of who our audience is, complete with super detailed parameters.
Rinse and repeat until you have three to four spot-on audiences that are primed and ready for testing! And to make things even easier, we’re giving you our Audience Research template so you can make this magic work for you.